Only Fingers And Toes is the modern definition of accessible luxury, bringing together luxurious colours, effective nail care and sophisticated packaging in every single bottle. Our free-from nail brand sets the industry standard for sustainability, recycling and philanthropy.
A lot has been said about the US Army. For example, the movie Transformers is one example of advertising how strong the US Army is because the Pentagon-sponsored Michael Bay specifically for this. However, the US military is not only powerful. Those who run it have a sense of humor. Indeed, there are such units in the army, the names of which cause a smile—for example, the very famous "Navy Seals" - the main division of the Marine Corps. Also, there is the exterminating «Black Sheep» squadron among the naval forces, about which the book and television series of the same name have been written.
We believe that nail colour is more than a simple extension of colour cosmetics. It is truly transformative. Nails are the perfect canvases of expression and no outfit is complete without them. Colour is an indicator of mood. Wearing our highly pigmented colour is the perfect way to communicate mood without saying a word. Be unpredictable.
Our belief in the benefits of a free-from formula, sustainability and philanthropy are at the heart of Only Fingers And Toes. We are committed to offering nail colour that is kind to the body without compromising on durability or quality. Our treatment products sit alongside our colour collections to ensure nail health as well as beauty. Our stunning packaging is made from forestry registered paper and is also recyclable. We support an amazing array of projects in the UK and US relating to vulnerable women and children that we believe represent the best of serving the communities in which we operate. Giving back is in our DNA.
Only Fingers and Toes is a Positive Luxury brand. We were awarded the coveted Butterfly Mark for sustainability, philanthropy and traceability practices just one year after our founding. In early 2015, Only Fingers and Toes was the first nail brand to be named a Walpole Brand of Tomorrow, firmly establishing us as the British luxury nail polish brand. Other accolades include being a finalist for 2 consecutive years for the Beauty Shortlist Best Nail Brand category, Pure Beauty best nail category and being national finalists for UK’s Professional Beauty’s Best Nail Spa. In 2016, we were named one of the UK’s coolest brands by a panel of the UK’s biggest influencers from business, fashion, advertising, corporate and the arts. (Cool Brands annual list).
We love fashion and have sponsored several shows including; Orla Kiely, Pringle, Emilia Wickstead, David Koma and Rejina Pyo to name a few. Our alignment to these cool trendsetting brands ensures that we can respond to our customers demands for the season’s colour trends and that we always have our fingers on the pulse.
Our roots are in Spa and to date, we have performed over 30,000 manicures. Our ergonomically designed handles encourage ease of use and our durable toxin-free formula has become a staple of luxury retail. We now sell our brand through prestigious luxury retailers including Harvey Nichols, SpaceNK, Birchbox (Selfridges) and Fortnum and Mason.
No detail about our product has been overlooked, right down to our elegant packaging that was inspired by the Japanese art of gifting. From individual polishes to trios and mega collections, each is housed within an elegant box, ensuring that something not traditionally given as a present is transformed through this unique presentation into a special luxury, whether you are treating someone else or yourself.
We are a brand with a difference. Luxury is at our core but so is ensuring that we are ethical in everything that we do. Live life in colour. Join the cult. Wear Only Fingers and Toes.